Journaling Jen

Things were pretty different 12 months ago. Jen was single. She had no tattoos. She couldn’t yet claim not one, but two of the biggest hit movies of 2011. This year was full of changes for Jen, whether she chose them or they chose her, but one thing is certain – she has ended 2011 [...]

Jen’s Smartwater viral (above) has been nominated for an award! The clever video is in the running for Social Campaign of the Year at the .net Awards, sponsored by .net magazine. Voting is now open on the awards website, and it will close on September 30th, at which point the top three in each category [...]

Jen’s a busy woman, with recent press duties in New York and tomorrow’s Horrible Bosses premiere in LA, so I don’t think you’d really buy that she made a stop in Chicago – but we get her larger than life! Chicago drivers, don’t get distracted at the corner of Bryn Mawr and Broadway – it’s [...]

- A new Smartwater pic has been released – Jen’s so sexy!
- MTV screened Horrible Bosses for a lucky (and enthusiastic) audience last night. Check out interview segments with Jason Bateman, Jason Sudeikis, and Seth Gordon, and a clip from the movie, here. And don’t forget to tune into the MTV Movie Awards on Sunday [...]

Don’t let the naysayers fool you – Jen is a force to be reckoned with in Hollywood! She is #21 on this year’s Forbes Celebrity 100. Factors in her position on the list include the modest sleeper success of The Bounty Hunter and the full-on blockbuster status of Just Go With It (which opened at [...]

Summer’s coming, and with that, a refreshing new round of Smartwater ads will be in this month’s magazines. These shots, obviously taken a few months ago, will appear in June issues of various fashion magazines, and how fitting, because they are quite fashionable. In one, she pairs the ever-present bottle of Smartwater with a formfitting [...]

Jen’s “viral” video for Smartwater has, in fact, gone viral! As of this very moment, the video has over 4 million views on YouTube, and the count continues to grow steadily. And you will be happy to know that no family jewels were harmed in the making of this video; Brad Wollack, of Chelsea Lately, [...]

So for the latest round of Smartwater promotion, it looks like Jen’s gone viral! In a cheeky nod at push-the-envelope advertising, Jen’s new ad pokes fun at the “unconventional” new conventions of advertising in the social media age – and she gets a bit of self-parody in there, too. Gotta love a girl who can [...]

Well, we knew that, but what I meant is that Jen recently talked to Shape magazine about her beauty secrets – and a few of her favorite things.
Regarding her favorite healthy snack – and not-so-healthy (but delicious!) snack:
Do you have a favorite healthy snack?
“I love white peaches, when they’re in season, with a piece of [...]

Just a look behind the scenes of Jen’s upcoming print campaign for Smartwater, photographed by Steven Klein. Check out the video above to watch Jen working it on the set of the photoshoot – looks like the ads will be gorgeous as always! I love Jen’s look in this campaign – she looks like the [...]